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Know exactly where your leads come from.

TraceSig connects each website lead to the source, campaign, ad, and landing page that brought them in, then sends that context to your existing CRM or Marketing/Sales tools, so you can see what is actually generating leads and double down on it.

Book Demo How it works
Lead attribution path
Source data stays attached
01 Your traffic sources

Turn scattered pipeline data into a forecast your team can trust.

THE 2026
PIPELINE
BENCHMARK

B2B Revenue Analytics Software

Connect your pipeline, forecast, and buyer journey in one place. See the platform in action.

See every deal, risk, and next step in one revenue workspace.

Your pipeline.
Finally clear.

Each click arrives with its own campaign parameters.

02 Your website form
acmeanalytics.com/book-demo
A Acme
Product   Customers   Resources
Book demo
REVENUE INTELLIGENCE

Turn your pipeline into a plan.

Get a tailored walkthrough for your revenue team.

  • See pipeline risk
  • Improve forecast confidence
Book your demo
Attribution attached utm_source: linkedin

The form submits the lead and its original source together.

03 Your CRM
Salesforce Sales Contacts
CONTACTJordan LeeNorthstar Labs
New lead
Related Details Activity
CONTACT DETAILS

jordan@northstar.io

Northstar Labs

Created just now

Original acquisitionSynced
Channel
Paid Social
UTM source
linkedin
UTM medium
paid_social
Campaign
q3_pipeline_report
Ad content
founder_video
Landing page
/book-demo

The contact arrives with the campaign context your team needs.

Example payload utm_source=linkedin utm_medium=paid_social utm_campaign=q3_pipeline_report

Why attribution breaks

The CRM sees the form submission, not the journey that created it.

Prospects click an ad, browse, leave, return, and eventually book a demo. By then, the source and campaign behind the first visit may no longer be attached to the lead.

01

Returning visitors look direct

A prospect can click an ad, leave, and return days later. The CRM may record only the final direct visit.

02

UTMs disappear before the form

Campaign parameters can be lost when visitors browse other pages or return on a later visit.

03

Campaign detail stops at the click

The ad platform knows the campaign and creative, but those details often never reach the CRM record.

Before and after

See the lead’s real origin, not just its final visit.

A form submission tells you who converted. TraceSig adds the source, campaign, and journey context that explains how they got there.

Returning visitors

Before TraceSig

Someone clicks an ad, leaves, and submits the form two days later. The lead may appear as Direct.

After TraceSig

The lead keeps the original source that first brought the visitor to your website.

Campaign detail

Before TraceSig

You may know the lead came from paid social or Facebook, but not which campaign or ad created it.

After TraceSig

Campaign, source, medium, content, and supported click IDs can reach the CRM with the lead.

Journey context

Before TraceSig

You see the page where the form was submitted, but not what the visitor explored before converting.

After TraceSig

The CRM can receive the original landing page, referrer, submission page, and time to conversion.

Existing UTM fields

Before TraceSig

Hidden UTM fields work when the parameters are still in the submission URL. Moving between pages can leave them blank.

After TraceSig

TraceSig preserves the acquisition context across the visit and adds it when a supported form is submitted.

A lightweight attribution layer

From first visit to CRM in three steps.

Your form remains the conversion point. Your CRM remains the system of record.

  1. 01

    Add the website script

    Install one lightweight script directly on the site or through a tag manager.

  2. 02

    Preserve acquisition context

    Recognize campaign parameters, referrers, and landing-page information during the visitor journey.

  3. 03

    Submit it with the form

    Populate hidden fields so the form's existing integration carries the values into the destination.

What reaches your CRM

Give every lead the context behind the conversion.

Source, campaign, landing-page, and conversion context arrive alongside the lead. Your team can then compare campaigns using qualified leads and opportunities, not only clicks and form counts.

Illustrative record for the planned field model

Jordan Lee

Example SaaS · Demo request

New lead
Original channel
Paid Social
Source
linkedin
Campaign
enterprise-demo-q3
Content
finance-leader-video
Original landing page
/solutions/finance
Submission page
/book-demo
Original referrer
linkedin.com
Conversion delay
4 days

Campaign data

  • UTM source and medium
  • Campaign, content, and term
  • Supported advertising click IDs

Journey context

  • Original landing page
  • Original referrer
  • Submission page and conversion delay

Normalized attribution

  • Paid Search and Paid Social
  • Organic, referral, email, and direct
  • Configured first and latest touch

Integrations

Works with the tools already in your lead flow.

Connect attribution data to the forms that capture your leads and the CRMs where your team works them.
CRM
Form Builders
Form Builders
CRM
CRM
Form Builders
See all integrations

For performance agencies

Turn attribution into a service clients can see and value.

TraceSig gives your agency a multi-site, white-labeled way to preserve lead-source data across different client websites, forms, and CRMs without asking clients to replace the tools they already use.

01

Make your impact visible

Show clients which sources and campaigns create qualified leads, not only clicks, sessions, and platform conversions.

02

Build stronger client retention

Give every performance review clearer evidence of what your team influenced, so clients can invest with more confidence.

03

Go wide across client sites

Use a consistent attribution field model across multiple websites while keeping every client’s setup and data separate.

04

Spend less time fighting tools

Work across different forms, CRMs, and connectors without rebuilding fragile attribution scripts for every account.

Built for a repeatable rollout

Start with one client. Standardize the setup. Expand across your portfolio.

  • Separate setup for each client site
  • White-labeled agency delivery
  • Consistent acquisition fields
  • Hands-on implementation support
Discuss an agency rollout

Simple monthly pricing

Unlimited leads. Pay for the sites you track.

Every plan includes unlimited leads. Founding customers keep their early-bird price for the life of their subscription.

Early Bird

First 10

Customers 1–10

$29 USD / month

  • 1 website
  • Unlimited leads
Lifetime price lock Price locked for the life of your subscription.
7 of 10 spots left 3 sold
Book a demo

Founding

Customers 11–50

$49 USD / month

  • 1 website
  • Unlimited leads
Lifetime price lock Price locked for the life of your subscription.
40 of 40 spots left 0 sold
Book a demo

Standard

Regular pricing

$100 USD / month

  • 1 website
  • Unlimited leads

The standard plan after the founding offer closes.

Regular pricing begins after the first 50 customers.
Book a demo

Early-bird pricing is limited by signup order. We will confirm your cohort and implementation fit during the demo.

Built around your existing stack

Add attribution context without replacing your CRM.

TraceSig preserves acquisition context in the visitor's browser and submits it through a supported form workflow. The lead continues to flow into the tools your team already uses.

Clear product boundaries

  • Your CRM remains the system of record
  • TraceSig is not a multi-touch reporting dashboard
  • Native lead forms that bypass your website require a separate integration

Common questions

Know where it fits before you install anything.

Does TraceSig replace our CRM or analytics tools?

No. It is designed to add useful acquisition fields to form submissions so the data can reach the CRM, spreadsheet, or automation workflow you already use.

Our form already captures UTMs. Why would we need this?

Native UTM fields may be enough when someone submits a form immediately from the URL containing those parameters. But if the visitor moves to another page, returns later, or comes back after a few days, those UTMs may no longer be present when the form is submitted. TraceSig preserves the original acquisition context in a first-party cookie in the visitor's browser and attaches it to the supported form submission, so your CRM can still show where that lead originally came from.

Does it include an attribution dashboard?

Not initially. Your CRM remains the system of record. TraceSig's job is to make acquisition data available alongside the lead so your existing reports can use it.

Will it work with our form and CRM?

Yes. In most cases, TraceSig can work with your existing form and CRM workflow. Current options include Typeform, Gravity Forms, and Jotform, with more integrations planned. Book a demo and we will review your exact setup. If part of your stack is not supported yet, we can explore the required integration with you.

Does it work with native Meta or LinkedIn lead forms?

Not through the website script because the prospect never visits your site before submitting. Those flows require a separate platform integration.

Can an agency use it across several clients?

Yes, absolutely. TraceSig supports multi-site agency rollouts and can be delivered as a white-labeled attribution service. Each client can keep using their own website, form, and CRM while receiving a consistent set of acquisition fields. Book a demo so we can review your client stack and plan the rollout.

Review your setup

See if TraceSig fits your form and CRM.

We will review your website, form, and destination before recommending an implementation path.

Book Demo