For B2B performance marketing agencies
Show which campaigns create qualified client leads.
TraceSig preserves acquisition context on the client website and carries it through supported forms into the CRM workflow your client already uses. Book a 20-minute attribution workflow reviewOne operating model
A repeatable path across client accounts.
Keep the field model consistent while each client retains its own website, form, CRM, consent setup, and reporting process.- 01
Capture
Preserve the landing page, referrer, UTMs, and supported click IDs available on the client website.
- 02
Carry
Attach the acquisition fields when a visitor submits a supported website form.
- 03
Report
Use the client’s existing CRM fields and reports to connect campaigns with qualified leads.
Where DIY works
Hidden fields are fine when the journey stays simple.
- The visitor submits on the tagged landing page.
- One form maps directly to known CRM fields.
- The team owns and retests every script and workflow.
Where it gets fragile
Navigation, return visits, and competing CRM writers.
- UTMs disappear before the conversion page.
- Each client stack needs different maintenance.
- Imports and workflows overwrite original evidence.
Clear boundaries
Know what you are evaluating.
- TraceSig is not a complete multi-touch attribution dashboard.
- It does not attribute native ad-platform lead forms because those prospects do not visit the client website.
- It works only with supported and verified website-form workflows.
- The client CRM remains the system of record and reporting destination.
Bring one representative client stack.